Cohort 3 · Feb – Apr 2027 · 100% virtual
10 Weeks.
10 Industry Experts.
Real Results.
You can spend another year figuring out your real estate career through trial and error. Or you can spend 10 weeks learning from industry professionals, strengthening your business systems, sharpening your sales skills and building the discipline to execute.
Registration closes January 30, 2027
Why The Anvil
You saw the opportunity. Now reality is happening.
You entered real estate because you saw people closing deals, earning commissions, building networks and creating wealth. You thought, “I can do this too.” And you’re right. But somewhere between deciding to start and the results you imagined, something isn’t connecting.
01
You’re posting properties, but inquiries aren’t coming in.
02
You have leads, but converting them into paying clients is another challenge.
03
Prospects seem interested — then stop responding.
04
One good month is followed by several quiet ones, and your income is unpredictable.
05
You’re already selling, but want a recognisable brand, a brokerage, a team, or to move into development.
You don’t lack ambition. You lack the right mix of knowledge, structure, strategy, guidance and consistent execution.
You entered real estate because you saw people closing deals, earning commissions, building networks and creating wealth. You thought, “I can do this too.” And you’re right. But somewhere between deciding to start and the results you imagined, something isn’t connecting.
Real people, real progress
Don’t just take our word for it.
Here’s what has happened for mentees from previous cohorts.
2
Mentees → business founders
Two participants from Cohort 1 went on to start their own real estate development companies.
2
Realtors → brokerage owners
Two mentees moved from individual practice to opening brokerage offices of their own.
1
Promotion to management
One mentee was promoted to a managerial role — growth in capacity, not just sales.
Ready to begin your own journey?
Who it’s for
There’s a place for you here — wherever you are in your journey.
01 / STARTING OUT
The Aspiring Realtor
You want a career in real estate without starting blindly. Understand the industry, build a professional foundation and approach opportunities with confidence.
02 / SCALING UP
The Realtor Ready to Build a Business
Better leads, stronger conversion, a recognisable brand — and a business that grows beyond your personal effort: a team, a brokerage, real operations.
03 / BEYOND SALES
The Aspiring Developer
Land acquisition, funding, pricing, and the structures and systems behind a real estate development company.
04 / FOR COMPANIES
Real Estate Companies
Invest in your team’s development so they perform better, close more and contribute more to your business.
Request a team proposal →
The curriculum
A real estate career isn’t built on one skill alone.
Market knowledge, branding, lead generation, closing, legal, operations and development — ten connected modules covering every stage of growth.
01
The High-Performance Realtor
Mindset, Discipline & Vision Development
What this means for you: A clearer vision for your career and the discipline to act on it daily.
02
Building a High-Value Real Estate Brand
Brand positioning & marketing campaigns
What this means for you: A more recognisable brand, stronger positioning and more strategic marketing.
03
From Realtor to Real Estate Business
Building a scalable operating structure
What this means for you: Organised operations and a foundation that supports expansion.
04
Content That Converts
A content engine for real estate & social media
What this means for you: Content that communicates value and attracts the right prospects.
05
Marketing, Follow-Up & Closing Strategies
From generating interest to closing transactions
What this means for you: A deliberate sales process that turns inquiries into paying clients.
06
The Lead Generation & Follow-Up Engine
Turning prospects into opportunities
What this means for you: Better prospecting habits and a stronger pipeline of opportunities.
07
Paid Lead Generation with Meta Ads
Building profitable campaigns for real estate
What this means for you: A more informed approach to paid advertising that grows your business.
08
The Nigerian Real Estate Legal System
What every real estate professional must understand
What this means for you: Legal awareness, responsible client communication and proper due diligence.
09
Understanding the Development Business
Beyond selling properties
What this means for you: A broader view of the property value chain and new growth opportunities.
10
The Real Estate Sales Floor
Prospecting, objections, follow-up & closing
What this means for you: Stronger sales confidence and better objection handling.
What’s included
This is not a course. This is not a masterclass. It is a mentorship.
10 weeks of structured learning, dedicated accountability and one-on-one coaching — designed to help you learn, implement and get the results you want.
Recorded expert sessions
Structured sessions you can watch and revisit throughout the program.
Live virtual engagements
Scheduled live sessions for questions, clarification and deeper conversations with faculty.
One-on-one coaching
Individual support that tackles your specific business needs and challenges.
Accountability partner
A dedicated partner who tracks your goals and implementation all the way through.
Alumni community & post-program masterclasses
Keep learning after the mentorship ends, with masterclasses and conversations that broaden your view of the industry.
Meet the faculty
Learn from professionals who bring different perspectives to the business of real estate.
Founder · Business & Sales
Mercy Okeke — Madame Landlady
Real estate consultant, sales professional and founder of The Anvil, with practical experience in sales, marketing, operations and customer service.
Development & Project Economics
David Abayomi Olaniyi
Chairman, Onyx Holdings and Heirs Property Ltd. Covers land acquisition, feasibility, funding, policy and project management.
Property Law & Sales
Raymond Ijeomah, Esq.
Property lawyer, developer and author; CEO of Fortreal Real Estate Limited and Fortreal Real Estate Academy.
Sales Systems & Revenue Growth
Paul Foh
Renowned sales coach and trainer on sales systems, objection handling, follow-up and closing.
Lead Gen & Paid Advertising
Roberts Yakubu
Sales systems architect bridging the gap between demand generation and revenue.
Content & Social Media
Nancy Ogbue
Global speaker and trainer helping businesses build visibility and qualified leads through content, social media and AI.
Branding & Campaigns
Wisdom Bradford Silva
Brand strategist and creator focused on value communication, positioning and campaigns that connect.
Mindset, Discipline & Vision
Carisa Caleb
Life and executive coach equipping the next generation of visionaries with clarity and a high-performance mindset.
Execution & Accountability
Chisom Jane Nkwah
IT project manager and execution coach who helps participants prioritise, track progress and act consistently.
FAQ
Questions, answered.
Still unsure? Message our community manager, Dr Mercy Agbede, on +234 806 455 5801.
How long does the mentorship last?
Cohort 3 is a 10-week intensive mentorship running from February to April 2027.
When does Cohort 3 begin?
February 2027. Registration closes January 30, 2027.
Do I need previous real estate experience?
No. The mentorship welcomes people at every stage — some sessions build foundations, others address skills and business considerations for practising professionals.
Is this an online program?
Yes. All classes are virtual, so you can participate from anywhere in the world.
Will I get access to the faculty?
Yes. The program includes recorded faculty sessions and scheduled live engagements.
Will I receive personal coaching?
Yes. One-on-one coaching is part of the experience. Details of coaching arrangements are shared with registered participants.
What if I struggle with consistency?
A dedicated accountability team helps you track lectures, assignments, goals and implementation. Your active participation remains essential.
Will joining guarantee that I close deals?
No mentorship can guarantee a particular sales result or income. The Anvil strengthens your knowledge, skills and execution — your results depend on your effort and implementation.
Can my company enrol several team members?
Yes. Developers and organisations can call +234 706 226 9838 to discuss a special team proposal.
How do I register?
The individual fee is ₦250,000, or ₦200,000 if you enrol before the early-bird deadline on December 6. For team registration, contact Dr. Mercy Agbede (+234 806 455 5801) or Mercy Okeke (+234 706 226 9838) by call or WhatsApp.
Who can I contact with a question?
Message our community manager, Dr Mercy Agbede, on +234 806 455 5801.
Cohort 3 · February – April 2027
You have another year ahead of you. What will you do differently?
10 weeks will pass either way. Use them to learn from people with real industry experience, strengthen your skills and approach your next stage of growth with structure — or keep learning through trial and error.
Registration closes
January 30, 2027
Investment
Early bird · ends Dec 6
₦200,000
₦250,000
Save ₦50,000 when you enrol by December 6. Price returns to ₦250,000 after.
You’ll be taken to the official payment page to complete registration.
Cohort 3 · February – April 2027
Your team is one of your most valuable assets. Are you investing in their capacity to deliver?
Your team shapes how your brand is perceived, how leads are handled, how prospects are followed up and how customers experience your business. Strengthen your sales and marketing team with a mentorship arrangement built around them.
Team of 3
₦500,000
Team of 5
₦750,000
Team of 10
₦1,500,000
Register your team
Team registration is by call or WhatsApp only. Reach either of us: